Senior Marketing Manager (25863)

First Student is a leader in transportation of children K-12.  As the largest provider of student transportation in North America, First Student is more than twice the size of the next largest competitor.  Industry-leading safety programs, strong customer relationships and service record are the key differentiators.

First Student is currently hiring for a Senior Marketing Manager.  In this role, you will manage the development and execution of strategic and tactical marketing programs, tools, and collateral in support of the sales and retention goals for First Student.  The chosen candidate will ensure that the marketing goals and growth objectives are achieved by leading the branding, campaigns, lead flow and follow-up communication programs.   

This is a great opportunity to enhance your skill set, grow and contribute with a dynamic company.

Job Responsibilities:

  • Develops go-to-market approach and identifies goals and objectives for First Student. Recommends, develops, executes and measures effectiveness of marketing strategies to achieve intended results for each targeted service.
  • Identifies and develops market development opportunities based on strategic objectives and market data.
  • Develops and executes marketing activities, campaigns, and collateral that are in alignment with the strategic direction of the company and brand.
  • Manages all print, web, and e-marketing elements for product-specific integrated campaigns and individual tactics in support of national and regional goals.
  • Manages overall web presence including analyzing web statistics, SEO, social media and e-marketing components.
  • Works closely with BD Team and Operations to manage the overall design, implementation, and execution of materials & campaigns.
  • Monitors the competitive landscape, identifying relevant market and customer research needs.
  • Leads team in trade show, conference and event planning, coordination and execution.
  • Develops and maintains marketing budgets.
  • Other projects as assigned

Minimum Requirements

  • Requires a four-year degree, preferably in a marketing or business related discipline with 3-5 years marketing experience.
  • MBA is preferred.
  • A minimum of 3-5marketing experience with progressive informal leadership roles.
  • Candidates should have proven marketing accomplishments and have an understanding of market conditions and competitive forces.
  • Candidates must have evidence of building solid relationships with superiors, peers and subordinates. Excellent listening and communication skills are required. Bringing demonstrated abilities to build and continuously motivate highly effective teams is also important.
  • Ability to travel up to 25%


Apply/submit a resume today, for an exciting and challenging position within the First Family!

FirstGroup is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

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11456 - Business Development
600 Vine Street, Suite 1400, Cincinnati, Ohio, United States, 45202
  • Company:
    First Student
  • Terms and Conditions Type:
    Full Time
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