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Greyhound Corporate - Marketing Specialist (14392)



Supports the marketing manager and the department by assisting with the execution of various marketing projects.

KEY RESPONSIBILITIES

  • Develops supporting campaign creative and assists on the execution of campaigns. Manages designated project budgets
  • Provides brand marketing support on all campaigns and/or special projects for Greyhound (U.S., Canada and Mexico) and BoltBus
  • Manages street team deployments, including research of markets and venues, and acts as point of contact for staffing agency in relation to event and street team staffing
  • Supports event planning, including review of markets and venues, and executes the day-to-day needs for transportation, booth branding and activities, staffing, event logistics and reporting
  • Attends events (arts/music/food festivals) that Greyhound and BoltBus sponsors, interacts with customers who come to the booth and works with local event organizers on logistics
  • Provides support for GPX marketing initiatives in the U.S. and Canada, including ad campaigns (creative development and media negotiations), trade shows and Google Analytics reporting
  • Manages all promotional item inventory including research through supply vendor, quality control, warehouse management, shipping logistics and budget allocation. Manages relationship with warehouse vendor
  • Manages creation and production of all event and street team collateral
  • Provides general support with special projects, social media and all other marketing and advertising initiatives as seen fit

REQUIREMENTS 

  • Bachelor degree in advertising, marketing, communications or related field.
  • -4 years in marketing or related field
  • Excellent verbal and written communication skills.
  • Knowledge of creative development.
  • Experience working at events.
  • Organized and detail oriented a must.
  • Ability to multitask and prioritize projects on a daily basis

 
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Location
689942 - Dallas ODC
350 N. St. Paul Street, Dallas, TX, USA, 75201
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  • Company:
    Greyhound
  • Terms and Conditions Type:
    Full Time
  • City:
    Dallas
  • State:
    Texas
  • Category:
    Corporate
  • Closing Date:
    January 30 2018
  • Contact Telephone Number:
    214-849-6456
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